This post was originally published on Neowin
Earlier this month, we reported that Google was working on a screenless Fitbit-branded fitness tracker. This new band is meant to compete in a market that has been cornered by Whoop and Oura.
This device was reported to include “basic features” like continuous heart rate monitoring, heart rate variability analysis, and skin temperature sensing. Google plans to ship the band using a subscription-based model that connects to Fitbit’s AI-powered personal health coach.
Now, some more details have emerged about the device. First of all, it appears Google’s going to be calling it the “Fitbit Air”. The folks over at Droid-Life dug up supplier information that points to three color options: Obsidian, Lavender, and Berry.
Droid-Life also suggested that Google will sell a “Performance Loop Band” in several colors individually, along with other styles like an “Active Band” and “Metal Mesh Band”. Supplier data lists the Fitbit Air’s hardware at a price around $93, which could mean a retail price of $99 when it launches (possibly on May 16).
For context, Whoop currently offers three different tiers. The cheapest is Whoop One, which costs $199 per year or $25 per month. That plan gives
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