This post was originally published on Neowin
Meta has confirmed that it is working on a new “WhatsApp Plus” premium subscription tier for its messaging app, which will include perks such as the ability to send premium stickers, change the app’s theme and icon, pin up to 20 chats, and access custom ringtones. Subscribers will also get access to an “Update/Upgrade List” for their contacts.
Speaking to TechCrunch, Meta said that WhatsApp Plus is currently running as a “small test to gather feedback and ensure we’re building something people find genuinely valuable”. The company did not specify pricing for the subscription, but WABetaInfo says it could cost around €2.49 per month in Europe, with a one-month free trial offered to some users.
I can’t believe WhatsApp made a Premium Subscription called “WhatsApp Plus”
That let’s you
> Send premium stickers
> Change theme
> Change icon
> Pin chats (3+)
> Ringtones
> Update/Upgrade List#WhatsApp pic.twitter.com/emXdnbMOQY
— Shuhaib NCA (@realshuhaib) April 19, 2026
WhatsApp Plus is part of Meta’s latest mission to introduce subscription tiers across its services. Apart from WhatsApp Plus, the company is currently testing “Instagram Plus” in select countries like Mexico, Japan, and the Philippines. In Mexico, the
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